Sherry is a cultural strategist and producer with significant experience within the public realm. As Managing & Cultural Director, Sherry sets the delivery structure and ensures the cultural alignment of the portfolio. Sherry engages directly on projects that across cultural infrastructure, programmatic development, public-private partnerships, establishing models for arts delivery and advises about arts and technology media in the public realm.

Her over thirty years of delivery across the UK, USA, Europe, Australia, and Middle East region includes establishing strategic business plans for arts institutions and leadership of cultural programmes and organisations, giving her significant context for establishing policy, strategy and delivery frameworks. Her expertise across new cultural development models, public-private partnership collaborations, and the role of moving image in public spaces makes her a regular speaker and advisor for international conferences, review committees and governments.

Before Futurecity, she was the Creative Director for the Times Square Alliance & Founding Director of Times Square Arts, New York City, where she developed a dedicated arts programme within one of the world’s largest and most successful Business Improvement Districts. The programme has become an exemplar case study for pedestrianisation, festivals, and informing culture-led revitalization for the business community. In addition to developing the strategy and business plan, she curated for Times Square’s electronic billboards, public plazas, theaters and cinemas, as well as online platforms. Her internationally-recognised digital moving image series, Midnight Moment, synchronizing artist video is shown nightly across five blocks of privately-owned electronic billboards and is the largest and longest running digital art exhibition globally.

Prior to that, she was Director of Robert Wilson’s experimental performance center, The Watermill Center, and Project Director of arts-led regeneration initiatives throughout London and England. Her career began in performing arts administration and work as a theatre director before moving to more cross-disciplinary practice and art in the public realm. Other companies include Los Angeles Opera, Huntingdon Theatre Company, Boston Ballet, and partnership initiatives with Arts Council England East. She holds a BFA in Theater Studies from Boston University, an MA in Art History in cross-disciplinary practice from University of London, and is a Fellow of the Royal Society of Arts London for her work in arts-led regeneration.